What is the “Dip” in Your Life?
May 6th, 2008 | By cboatright | Category: Personal, Short Sale News 
I’m going to start this conversation out a little different.
Is that cool with you?
First, YOU are a world changer IF you can embrace the vision that has been gifted to you on how you can add value by passionately sharing it with others.
What in the world does that have to do with short sale real estate investing?
Not much… unless you consider how you can serve others such as the Vision for The ShortSaleOlogy Community. This is just one example of how a community of short sale investors can come together to help each other solve problems (really challenges in disguise), connect with others, pool resources and brainstorm. The power of a brain-trust of like minded people has an immeasurable benefit and value for you.
Why is that so important? Can’t you just handle all challenges by yourself?
Maybe… if you want to stress yourself out, live on no sleep and sever meaningful relationships all around you. My guess is that doesn’t appeal to you. That is why masterminding within a community of short sale investors can alter your business forever. It can take you on journeys in your thought life that you have never considered. It can open doors for relationships that you didn’t know could exist. It can create a NEW focus on what is important to make your business take off to the next level.
How is that possible? Do you think I’m just feeding you some hyped up sales psychology?
Yeah sure… cause you know me. I’m the Mr. “Hype” guy right?
NOT!!!!!!!!!!
No way… not even for a second. If you that is about as far from the truth as you can get. The facts are when you invest in short sales you will have stagnant and slump periods. You can either tackle those and endure the pain yourself or rely on a community to help with the “heavy lifting”. I was reminded of this today when I finished reading for the SECOND time, a book that is mind blowing and mentally challenging called “The Dip” by transparent author - Seth Godin.
In “The Dip” Seth strategically encourages you to QUIT.
WHAT?????
Yup.. He discusses why quitting is not only smart at certain times, but generally beneficial to keeping your business ALIVE. If you find yourself hitting a brick wall in your short sale business, perhaps it’s time to just quit. This may not make any sense and I could go on for hours about how I agree with Seth on this wholeheartedly, but I won’t spoil all the details and benefits why this can make or break you.
Go now and buy his book. It is less than 93 pages, insanely inexpensive and you will be smarter after reading it.
Note to wondering skeptic: No… I’m not any way affiliated with Seth, any of his entities and I receive ZERO money from recommending all his educational materials to you. I’m simply a fan, supporter and servant to help get the awareness out about him.
By the way… Have you even heard of Seth Godin?
If not… go find out why Seth is author of 4 worldwide bestsellers, ranked in the top 21 Speakers of the 21St Century by Success Meeting Magazine and contributing editor to Fast Company and agent of change. Find out why Seth is “the man” here.
Plus, here are a few links that I strongly suggest you visit…LIKE TODAY!
Seth’s Website Links:
Every Single Seth Godin Book You Should Consider Buying: (Meatball Sunday is his latest one and already a Wall Street Journal Bestseller!)
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Now In Paperback! |
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If you are just plain LAZY to hit a link, Read More about Seth Godin Below:
Seth Godin is author of nine books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer’s vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.
Meatball Sundae, Godin’s latest book, is already a Wall Street Journal bestseller.
The Dip, is his fastest-selling book to date. It’s about quitting, but more important, it’s about being the best in the world.
Small is the New Big was published in 2006 and has been nominated by Publishers Weekly for what may one day be a prestigious Quill award.
All Marketers are Liars made the Amazon Top 100 and has been translated into more than a dozen languages.
Free Prize Inside, was an Amazon Top 50 bestseller and a New York Times business bestseller. It describes how every single person in your organization is in the marketing department… and shows you how to make something happen.
Purple Cow, was a New York Times and Wall Street Journal bestseller. It’s all about how companies can transform themselves by becoming remarkable.
The Big Red Fez, Godin’s take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year.
Survival is Not Enough has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, “landmark.” The book was first excerpted in Fast Company, where Godin is a contributing editor.
Unleashing the Ideavirus is the most popular ebook ever written. More than 2,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.
Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
His free ebooks can be found here.
Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin worked as VP Direct Marketing at Yahoo before leaving to become a full time speaker, writer and blogger.
He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.
Charlie Rose with Seth Godin at MIXX
What they’re saying!
Take Leo Burnett, David Ogilvy, Bill Bernbach and
Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.
Jay Levinson, author of Guerrilla Marketing
“Advertisers are going to have to learn how to
deliver messages with frequency and low cost
if they are to cope with the increasing competition
for the consumer’s attention. Seth Godin’s
Permission Marketing is a big idea.”Lester Wunderman
Chairman-Emeritus of Wunderman Cato Johnson
the largest direct-marketing firm in the world,
author of Being Direct.
Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, a best-selling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger.
Forbes.com
“Seth not only gets it, he gives it as well.
Unleashing the Ideavirus is living, livid, vivid proof.”
Doc Searls, co-author, The Cluetrain Manifesto
Miami Herald
“Congratulations! Finally someone has got
the right feeling of how marketing should be
managed. I believe in the power of an
ideavirus manifesto. Why? The book reached me last
week and I soon spread this idea with my
friends here in LIMA PERU.”Roxana Vasquez
Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes “sneezers” (influential people who spread them), “hives” (populations most willing to receive them), and “smoothness” (the ease with which sneezers can transmit them throughout a hive).
In all, an infectious and highly recommended read.
Howard Rothman, Amazon.com
Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn’t work as well as it used to-in part because there’s so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it.”
William C. Taylor, Founding Editor, Fast Company
Seth,The day we spent at your seminar was priceless, being able to riff you with one-on-one was worth ten times the price of admission alone!
Your “Where’s The Banana?” discussion has caused us to completely rethink our entire Website strategy. Using the information we learned, we’ve been able to increase the traffic and opt-in results of our permission marketing campaign by more than 50%. I look forward to attending your next seminar!
Chad Meisinger, President
Innuity Media Services, Inc.
http://www.innuity.com
I would love to hear your thoughts on any Seth Godin book you have read and why his books challenge you.
Remember… be a servant,
Cory Boatright
Loss Mitigation Specialist
www.ShortSaleOlogy.com
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There are only a few people who get the web at a deep level and the coming changes in business and in the world. Cory Boatright and Seth Godin are two of them…
I owe a lot of my success to the works of Seth Godin.
Great post Cory. Keep up the good work.
Be well,
Mike Collins
I thought I was going to read about your favorite chewing tobacco. But I guess Seth Godin is the next best thing.
Great stuff, brother! A resounding “amen”!
…j.p